Family market intelligence specialist, The Insights Family has revealed the next phase of its future growth strategy – with a significant refresh of how the company does research, data and insights, as well as the appointment of five senior industry executives to join its Industry Knowledge Advisory Board.
The enhancements will also see elements of the company’s services become CIPD certified.
“Over the last few months, I have been able to focus on auditing and reimagining our marketing, product, innovation and commercial strategy,” commented Nick Richardson, founder of The Insights Family. “That process is now complete which means our new strategy brings total alignment across our product, marketing, innovation and commercial teams. The seven-stage model of how we do research, data & insights essentially enables us to provide our clients with the who, what, when, where, why and how.
“We have repackaged our proposition and will be launching a series of new products and services, from specific vertical reports based on the success of our quarterly Toys & Games reports, and several exciting new tech innovations which will enable us to put the right intel in the right hands at the right time.”
To further help with the delivery of the new strategy, the company has appointed five key executives to its new Industry Advisory Board who will be working closely with Nick to implement the company’s new strategy.
The new members are:
- Danielle Davies – “Never has the international content market been so exciting and challenging with the way brands are consumed on and off screens, and how the industry is learning to adapt, so I’m thrilled to be on the Advisory Board, allowing me to help shape the information and ensure it is shared as widely as possible.”
- Mario Dubois – “In my 30 years of working in the media and content industry at a senior level, never has the detailed level of performance analysis and data, astute level of insight and ability to apply this knowledge to IP and brand development, been so necessary and valuable.”
- Rikhi Narula – “I am delighted to be on the Advisory Board to support the team with a voice from the Asia-Pacific region.”
- Graham Saltmarsh – “I was once told that knowledge is power; I have never seen knowledge in this way… knowledge is smart, it’s insightful, it helps you make better decisions and not only helps you make money it also helps you save money. Why would anyone make decisions in isolation when it is possible to make a better-informed decision using ‘knowledge’.”
- Ian Wickham – “Dynamic real-time consumer data is a hugely powerful medium for any company to take on board, digest and utilise to ensure they remain ahead of the curve in an ever-competitive marketplace and I’m looking forward to assisting in driving this focus through the business.”
Nick continued: “I am delighted and honoured to welcome Danielle, Graham, Ian, Mario and Rikhi to our new-look Industry Advisory Board. The board – who are representative of our clients, with significant experience across advertising and media, brand management, content, licensing, marketing, product development and management and sales and category management – will translate our market intelligence into our clients’ businesses to help us achieve our mission of being our client’s business-critical partner.”
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