The Insights Family continues to grow its team – welcoming Rachel Bardill to lead its marketing and partnerships team as part of its future growth strategy.
A former BBC executive, Rachel (pictured) is an expert in children, teens, parents and families, having led on digital product, app development, games, brand strategy and digital commissioning for some of the biggest media brands.
“Marketing and partnerships are such a key aspect of our new strategy, and Rachel is the ideal individual to inspire our expanding marketing and partnership team with her progressive thinking and significant experience,” commented Nick Richardson, founder of The Insights Family. “Her appointment is a key component of the next stage of our growth strategy and evolution as we take all aspects of the business to the next level.”
Rachel added: “I have always had a strong belief that strategic success is borne from a strong understanding of your audience. Now more than ever, any brand and business needs to have a keen eye on this ever-changing eco system. The Insights Family is in a class of one when it comes to research, data and insights, so it is a genuine thrill that I get to join the team to help build and grow the business. I can’t wait to get started.”
The Insights Family recently released their annual Future Forecast 2023 report, which predicts 12 key trends in the kids, teens, parents, and family universe to watch out for next year. The report is available to download by clicking here.
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