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The Insights People expands further in APAC

Company launches Kids Insights and Parents Insights in Japan, South Korea, the Philippines and Indonesia.

Research specialist The Insights People has expanded into Indonesia, Japan, the Philippines and South Korea.

The launch follows on from the company expanding its Asian operations in recent years, with the launch of Kids Insights India in 2019, and Kids Insights in Australia and China in 2020, and Parents Insights in all of those countries earlier this year.

The company is now surveying c410 different kids (age and gender representative kids between the ages of 3 and 18) and c205 parents of children (between the ages of 1 and 16) in each of the four new countries.

The launch of Kids Insights and Parents Insight in the four new countries sees the business surveying more than 7,000 children every week aged 3-18, totalling more than 362,000 per year and 3,264 parents every week, totalling more than 170,000 per year.

Kids Insights and Parents Insights already operate in Australia, Brazil, Canada, China, France, Germany, India, Italy, Mexico, Russia, Spain, UK and the US.

“This represents an important development for us as a business, as we have experienced significant demand for our services in this region,” commented Nick Richardson, founder and ceo of The Insights People. “Initially we will be running all of our Asia Pacific operations from the UK, but we will be looking to launch an office in the region later this year.”

Data collection in the region started on 1 February, so the first reports for both Kids Insights and Parents Insights will be due out at the end of May.

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