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The Insights People launches Parents Insights in 13 countries

Methodology will see The Insights People survey more than 2,600 parents every week.

Following on from the success of Kids Insights and due to customer demand, The Insights People has now launched its Parents Insights service in 13 countries.

Parents Insights will aim to provide the most comprehensive and dynamic understanding of parents and families attitudes, behaviour and consumption across Australia, Brazil, Canada, China, France, Germany, India, Italy, Mexico, Russia, Spain, UK and US.

It will survey more than 2,600 parents of children between the ages of 1 and 16 every week.

“Over the last year we have seen unprecedented demand for our services and many clients have said that they would love us to expand and create Parents Insights,” said Nick Richardson, founder and ceo of The Insights People. “For the last six months the team have been working on the development of the survey, with academics from universities to develop the survey and a series of new tools, which we will significantly complement our Kids Insights and Parents Insights data and insights.

“This means 2021 is shaping up to a very exciting year for our business, but more importantly we are best positioned to help our clients understand the changing landscape and maximise their ROI across their businesses.”

To mark the launch of Parents Insights, The Insights People has produced its first ever Parents Insights Future Forecast report, which makes ten predictions for the parents and family sector in 2021.

Sarah Riding, research and trends director at The Insights People, added: “Our expert team of researchers have made ten predictions for 2021, one of the key themes is how brands really need to embrace sustainability into all parts of their operations.

“The report also predicts how the COVID pandemic has made families reconnect with one another in virtual worlds, and how in many ways’ families are more connected than before – and suggests that maybe brands should be more conscious of the extended family buying power and influence.”

To download the full complementary Parents Insights Future Forecast 2021 report, visit:

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