This ad will be closed automatically in X seconds.

“The key is making sure we’re keeping up communication”

Dennicci’s Hollie-Ann Robinson on the power of virtual meetings and continuing to adapt through 2021.

The traditional start to the year is looking significantly different in 2021, with none of the usual trade shows – including London’s Toy Fair, Nuremberg and Spring Fair – going ahead in-person.

So, what are licensees across a range of categories doing to fill the gap? catches up with a selection to find out their plans and why it’s key for the industry to make the most of Q1 despite the calendar changes.

Today: Hollie-Ann Robinson, social media manager, Dennicci.

“Same as in 2020, the team at Dennicci and Blues have adapted to do as much as possible virtually and will continue to do so into 2021.

The key for us is making sure we’re keeping up communication with our customers; this has been easier than ever with the power of virtual meetings. We are engaging with customers through various online meetings and to make sure we cover that trade show gap we have missed over the last 12 months.

These times are very different from how we have worked in the past and we had little face to face meetings last year. Where it was possible, in a safe environment, (pre lockdown of course) we managed to have visitors to our showrooms to present developments and new ideas.

We’re taking everything in our stride as we enter our third season under COVID restrictions and we’re hoping for a successful year ahead.”

This feature originally appeared in the spring 2021 edition of Licensing Source Book. To read the full publication, click on this link.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

LicensingSource chats to Rob Groot, md, Van Gogh Museum about how its licensing programme continues to develop, challenges and focuses for 2022....
The world's fastest and Olympic champion, Usain Bolt, has collaborated with Mr Men Little Miss to create a new character....
H&A's Livy Coare on her biggest hope for Christmas and what she’s most looking forward to next year....
The ambitious company has enjoyed a strong second half of 2021, welcoming Jonathan Baker, as well as working with Rovio and UFC....
Mattel is looking to further accelerate its current growth phase, welcoming Glenn Abell as svp MEGA and global head of the construction category....
Authentic Brands Group has revealed a number of new strategic operating partners for key regions around the world following its acquisition of the Reebok brand....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.