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“The key is making sure we’re keeping up communication”

Dennicci’s Hollie-Ann Robinson on the power of virtual meetings and continuing to adapt through 2021.

The traditional start to the year is looking significantly different in 2021, with none of the usual trade shows – including London’s Toy Fair, Nuremberg and Spring Fair – going ahead in-person.

So, what are licensees across a range of categories doing to fill the gap?

LicensingSource.net catches up with a selection to find out their plans and why it’s key for the industry to make the most of Q1 despite the calendar changes.

Today: Hollie-Ann Robinson, social media manager, Dennicci.

“Same as in 2020, the team at Dennicci and Blues have adapted to do as much as possible virtually and will continue to do so into 2021.

The key for us is making sure we’re keeping up communication with our customers; this has been easier than ever with the power of virtual meetings. We are engaging with customers through various online meetings and to make sure we cover that trade show gap we have missed over the last 12 months.

These times are very different from how we have worked in the past and we had little face to face meetings last year. Where it was possible, in a safe environment, (pre lockdown of course) we managed to have visitors to our showrooms to present developments and new ideas.

We’re taking everything in our stride as we enter our third season under COVID restrictions and we’re hoping for a successful year ahead.”

This feature originally appeared in the spring 2021 edition of Licensing Source Book. To read the full publication, click on this link.

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