The Koyo Store off to strong start in 2019

Video game licences proving to be a winning formula for merchandise specialist.

A focus on leading video game licences has proved to be a winning formula for new merchandise specialist The Koyo Store, which has already successfully capitalised on the growing market for pin badges and collectable coins.

The company was founded by Lee Townsend late last year. A hardcore fan of Wargaming’s World of Tanks and World of Warships, he had an idea to translate virtual ‘awards’ in the games to physical trophies.

The result was a range of pin badges and collectable achievement coins for both games, with the company then snapping up the licence for Ubisoft’s top-selling Rainbow Six Siege.

A video games streamer himself on Twitch, Lee has also successfully tapped into the influencer space, providing YouTubers and streamers with pin badges and coins.

Similarly, The Koyo Store has made a smart move into the booming esports arena, most recently providing badges for the Pro Evolution Soccer League.

The success of the Rainbow Six Siege pins, in particular, has meant that additional products are on the way, with The Koyo Store’s relationship with Ubisoft stepping up a notch.

And additional licences are due to be announced imminently. The deals are under wraps for now, but for starters, think one of the games industry’s biggest beat ‘em up brands…

“It’s been an incredible start for The Koyo Store – beyond anything we could have expected,” said Lee. “2019 looks set to be a huge year for us as we line up new licences, new retail agreements and new partnerships in the esports space.”

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