This ad will be closed automatically in X seconds.

The Lagoon Group extends its Rubik’s offering

Licensee makes move into wood and wire puzzles with popular brand.

The Lagoon Group has extended its popular Professor Rubik’s line into wood and wire puzzles.

The new additions – which were successfully showcased at Spring Fair earlier this month – include a range of bamboo puzzles; the Rubik’s Square (a wooden square number puzzle with three levels of difficulty); and a range of wire puzzles with three levels of difficulty and a display of 36 tabletop wire puzzles.

In addition, the company has also launched two new titles from its Professor Rubik deskblock collection – Optical Illusions and Lateral Thinking Puzzle a Day.

“It’s great to see the continued success of this Professor Rubik concept, which was created and conceived by Smiley ceo and creative director Nicolas Loufrani as part of our brand extension strategy to grow the Rubik’s brand,” said Lori Heiss-Tiplady, vp brand strategy at The Smiley Company. “We’ve worked closely with Lagoon to create an innovative range of products that brings together the marriage of art and intelligence through beautiful vintage designs and mind-bending play.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.

Mike Coles, group md at Blues Group, on changes in strategy beginning to bear fruit and increasing sales year on year....
Agency secures mobile accessories deal for Pringles, as well as renewals with four key SLUSH PUPPiE partners....
"We’re looking forward to leveraging our global licensing, merchandise and retail experience and bringing to life the unique IOM TT atmosphere."...
“We are thrilled to collaborate and create a collection of apparel that celebrates the band and MTV’s influence on the global music industry," says Bravado's David Boyne....
The range features eight historic wallpaper designs adapted and recoloured for use within the modern interior....
The museum is looking to further grow its commercial team, seeking a brand licensing senior creative manager....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.