This ad will be closed automatically in X seconds.

The LEGO Group teams with Mark Ronson

Toy company teams with musician for launch of Rebuild The World campaign.

The LEGO Group has teamed up with musician Mark Ronson to launch Rebuild The World, a campaign to help nurture the creative skills of the next generation.

Over 100 children will meet Mark and other inspiring figures, such as 19 year old David Aguilar, who built several prosthetic arms from LEGO elements, at the LEGO House, Billund, to explore the infinite potential of creativity.

Their imaginations will also be fired up in a series of workshops, where they’ll be challenged to rebuild the world they see around them.

Mark will also be joined by representatives from other creative fields to discuss why it’s more important than ever to help nurture creativity as a key skill so that the builders of tomorrow can succeed in an ever-changing world.

“My whole career has been about working with brilliant, creative people and seeing where our imaginations take us,” commented Mark. “Rebuild The World, is a wonderful opportunity to help inspire the next generation of creators who will come up with their own ideas to shape the future of everything from the way we live to the music we listen to.”

Julia Goldin, chief marketing officer at The LEGO Group, added: “Rebuild The World is all about seeing where imagination takes us and celebrating the natural creativity of children. We want to encourage kids around the world to develop and retain these skills as they grow older.

“With this campaign, we want to inspire people of all ages to play and unleash their creativity to create a world of infinite possibilities.”

A series of Rebuilder Workshops took place yesterday (September 17), with British designer and inventor Dominic Wilcox challenging kids to reimagine iconic landmarks, invent new gadgets and solve everyday problems – all with LEGO bricks.

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
BLEretailpanel500x500
 
Key execs discuss changes in the UK retail landscape and why brands need to embrace discounters....
MAustinHasbro500x500
 
Matthew Austin joins from Lindt & Sprungli where he was ceo for the UK and Ireland....
Mordy500x500
 
Pyramid International's Mordy Benaiah highlights the positives and challenges that lie ahead....
NewMorph500x500
 
Aardman confirms new series featuring classic character will air exclusively with Sky Kids....
Root7SM500x500
 
Licensing deals from summer months include The Monster Factory and Root7....
C&CToyPlus500x500
 
Plush, figurines and play-sets on the way for preschool show in 2020....
Get the latest news sent to your inbox
Subscribe to our daily newsletter