Toy company teams with musician for launch of Rebuild The World campaign.
The LEGO Group has teamed up with musician Mark Ronson to launch Rebuild The World, a campaign to help nurture the creative skills of the next generation.
Over 100 children will meet Mark and other inspiring figures, such as 19 year old David Aguilar, who built several prosthetic arms from LEGO elements, at the LEGO House, Billund, to explore the infinite potential of creativity.
Their imaginations will also be fired up in a series of workshops, where they’ll be challenged to rebuild the world they see around them.
Mark will also be joined by representatives from other creative fields to discuss why it’s more important than ever to help nurture creativity as a key skill so that the builders of tomorrow can succeed in an ever-changing world.
“My whole career has been about working with brilliant, creative people and seeing where our imaginations take us,” commented Mark. “Rebuild The World, is a wonderful opportunity to help inspire the next generation of creators who will come up with their own ideas to shape the future of everything from the way we live to the music we listen to.”
Julia Goldin, chief marketing officer at The LEGO Group, added: “Rebuild The World is all about seeing where imagination takes us and celebrating the natural creativity of children. We want to encourage kids around the world to develop and retain these skills as they grow older.
“With this campaign, we want to inspire people of all ages to play and unleash their creativity to create a world of infinite possibilities.”
A series of Rebuilder Workshops took place yesterday (September 17), with British designer and inventor Dominic Wilcox challenging kids to reimagine iconic landmarks, invent new gadgets and solve everyday problems – all with LEGO bricks.