This ad will be closed automatically in X seconds.

The LEGO Group to almost triple the size of its digital team

The LEGO Group has opened a new digital office in Copenhagen to support its long-term digital ambitions.

The office – one of four digital workspaces around the world – will be a base for up to 400 colleagues.

Digital offices in Billund, London and Shanghai will also be expanded to accommodate the growing team, which will nearly triple in size over a three year period to more than 1,800 globally.

The LEGO Group’s multi-billion kroner, multi-year digital transformation is already driving growth with investments in areas such as e-commerce capabilities and new products such as LEGO Super Mario driving consecutive years of double digit growth.

“Our digital transformation is one of the single largest investments the LEGO Group will make in a generation,” commented Atul Bhardwaj, chief digital and technology officer. “We’ve been blending physical and digital experiences for many years and are excited by our progress. But, we have big ambitions so are accelerating our investment and expanding our digital team.

“The LEGO brick will always be the heart of our business but we’re seeing great success making LEGO a digitally enabled brand from new ways to play, shop and do business.”

The company will step up its digital investment across all areas of its business from play to shopping and technology infrastructure and is looking to fill a number of job vacancies.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
Silc500x500
 
With the Sustainability in Licensing Conference now just four weeks away, we're honouring the United Nations' 17 SDGs with 17 things you won't want to miss at this year's event....
Ella500x500
 
Landmark collaboration will see the leading baby food brand create a Very Hungry Caterpillar range of baby and toddler snacks....
Tesco500x500
 
A number of familiar licensed names are featuring in Tesco's latest up to half price toy sale, which begins on Monday 3 October....
AshHol500x500
 
ToyTopic's Ashley Holman on why offering value for money on ranges is now crucial....
Rubieslogo500x500
 
Peter joins the licensee from Mattel where he was senior national account manager....
Jiggy500x500
 
FIFA has chosen Dream Theatre to manage the merchandise programme for the FIFA World Cup Qatar 2022 in India and South Asia....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.