Retail, Product, Property, Marketing and Honorary Achievement winners crowned in glittering ceremony.
The winners of this year’s Licensing Awards have been crowned in a glittering ceremony, presided over by Tim Vine, which saw almost 1,500 retailers, licensors, licensees and industry executives pack into The Grosvenor House Hotel, London.
The assembled crowd was treated to a number of surprises throughout the evening. These included a message from the Cookie Monster himself and a special visit to The Great British Bake Off tent, which produced some rather ‘inventive’ creations.
Pre-awards entertainment was also provided by Warner Bros. this time celebrating Wonder Woman’s 75th with IMD Legion – as seen on Britain’s Got Talent and The X Factor – and the phenomenal vocal talent, Gabriella Champkins.
Awards goers were also treated to a dinner aperitif to make them tingle from the Disney Voices Choir.
“This industry never ceases to amaze me,” said Jakki Brown, joint md of Max Publishing, the organiser and owner of the Licensing Awards. “It is absolutely extraordinary the level of support and commitment everyone in the licensing community has given to make the UK Licensing Awards and tonight something for us all to be truly proud of.
“It’s great that BLE is totally on board as our headline sponsor and that we also have the full support of LIMA, the licensing industry’s trade association. Just think, we have the entire industry under these glittering chandeliers. Thank you for making it happen.”
The ceremony built to an emotional finale, as Ian Downes – md of Start Licensing – was presented with the Honorary Achievement award to a standing ovation.
The winners of the Licensing Awards 2016 are:
The LIMA UK Rising Star
Sarah Patel, Nickelodeon Consumer Products (UK and Ireland)
Best Preschool Retailer of Licensed Products
Best Kids Retailer of Licensed Products
Best Retailer of Adult Licensed Products
The Radar Award
Best Licensed Retail Execution
Minions Summer Takeover from Asda
Top Retailer Award
Best Licensed Toys or Games Range
PAW Patrol Range from Spin Master
Best Licensed Dress-Up or Party Range
DC Super Heroes Range for Sainsbury’s from Rubie’s Masquerade
Best Licensed Preschool Apparel (0-5 years)
Star Wars Babywear for Tesco from Paul Dennicci
Best Licensed Children’s Apparel Range
DC Comics Swimwear Range for Sainsbury’s from Aykroyd & Sons
Best Licensed Adult Apparel Range
Adventure Time Boots from Dr. Martens
Best Licensed Written, Listening or Learning Range
Winnie the Pooh 90th Anniversary from Egmont Publishing
Best Licensed Paper Products or Stationery Range
Star Wars Stamp Range from Royal Mail
Best Licensed Giftware Range
The Simpsons x Skinnydip Krusty the Clown Range – Skinnydip
Best Licensed Home Décor, Tableware or Housewares Range
Peter Rabbit 150 Nursery Range for Mothercare from Suncrest Trading
Best Licensed Food or Drink Range
Minions Banana Tic Tacs from Ferrero
The Innovation Award
Star Wars Bluetooth Speakers from ACWorldwide
Best Preschool Licensed Property
PAW Patrol – Spinmaster & Nickelodeon and Viacom Consumer Products
Best Children’s or Tween Property (age group 5-12)
Shopkins, Bulldog Licensing
Best Teen or Adult Licensed Property
Adventure Time by Cartoon Network
Best Film Licensed Property
Star Wars: The Force Awakens
Best Music or Celebrity Licensed Property
The Beatles, Caroline Mickler
Best Sports Licensed Property
England Rugby, Rugby Football Union
Best Classic Licensed Property Award
Peter Rabbit, Penguin Random House
Best Licensed Marketing Communication Award
Roald Dahl’s Messy Adventure with Persil
The Honorary Achievement Award
Ian Downes, Start Licensing