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The Licensing Awards 2022 in the spotlight on ITVBe

The Licensing Awards 2022 took a starring role in Wednesday (26 October) night’s episode of Billie & Greg: The Family Diaries on ITVBe.

Viewers saw Billie Faiers preparing to attend the industry’s big night – which took place on 13 September at the Grosvenor House Hotel – having been nominated in the Best Music or Celebrity Licensed Property category for her work on a children’s range with George @ Asda.

Billie was nominated alongside big names such as The Beatles, Mrs Hinch, The Rolling Stones and Billie Eilish to name just a few, acknowledging that the “competition was pretty stiff” as she headed to the ceremony with her manager.

Having arrived and greeted the Asda team, Billie said: “The atmosphere in the room is absolutely amazing; all I can see are hundreds and hundreds of people. I am starting to feel a little bit nervous. I knew it was a big deal to be nominated, but I didn’t realise the extent of the event.”

Billie’s nerves were unfounded, however, as she was named winner in the category, heading on stage to collect the award with the George @ Asda team and proclaiming: “I’m so happy!”


A new baby collection is due to launch with George @ Asda in January, Billie confirmed during the programme.

You can view the episode of Billie & Greg: The Family Diaries on ITV Hub by clicking here, with The Licensing Awards appearing from 28 minutes in.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

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