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The Licensing Awards 2024 Finalists Week: It’s retail’s time to shine

The finalists in the prestigious Retail categories for The Licensing Awards 2024 have today (10 July) been confirmed.

The finalists in the five categories were reached by a dedicated Retail Validation Panel, made up of licensing industry executives from both licensors and licensees, and chaired by Richard Pink, md of Pink Key Licensing.

“Once again the slate of shortlisted retailers and the eventual finalists reflects just how important licensed product and merchandise is to retailers of all shapes and sizes, genres and categories,” commented Ian Hyder, ceo of Max Publishing (which owns and organises The Licensing Awards). “Extensive discussions from our fantastic panel showed that while retail is tough across almost every area, brands and character merchandise remain a key driver for footfall and engaging consumers with in-store experiences, which ultimately generate that vital revenue.”

The Retail category finalists are:


  • Asda
  • The Entertainer
  • Marks and Spencer
  • Primark
  • Smyths Toys
  • Tesco



  • Aldi
  • Asda
  • Claire’s
  • The Entertainer
  • LUSH
  • Primark
  • Smyths Toys



  • Amazon
  • Asda
  • Forbidden Planet
  • Game
  • HMV
  • Primark
  • Tesco
  • TruffleShuffle


THE RADAR AWARD (This award is for retailers which have come on the radar on the licensing front as they have considerably upped their licensing activities in the last year (between 1 June 2023 and 31 May 2024).

  • Bargain Max
  • Bromilow & Wood Retail UK
  • Cardfactory
  • Characterville
  • Dunelm
  • Get Trend
  • Selfridges
  • The Works


BEST OVERSEAS RETAILER (This award is for retailers of any discipline selling licensed products whose main retailing activity is overseas (ie not in the UK), but which also has a physical or online presence in the UK. The award is for the retailer’s activity on the licensing front over the last year (between 1 June 2023 and 31 May 2024).

  • Aldi Europe
  • H&M
  • Lidl
  • Pepco Group
  • TJX Europe
  • Uniqlo
  • Zara


Stay tuned to all of this week to find out the finalists across all categories.

The 2024 Retail Validation Panel.
The 2024 Retail Validation Panel.

The Retail Validation Panel 2024, chaired by Richard Pink, Pink Key Licensing – Jack Allen, Mattel; Sye Austin, CAA; Mordy Benaiah, Pyramid; Anne Bradford, Blues Group; Jason Easy, All3Media; Emily Fawcett, Abysse; Sam Ferguson, Jazwares; Helen Genia, Moonbug; Dean Greasley, TDP; Eda Gumish, Somerbond; Julie Kekwick, BBC Studios; Ashley Holman, ToyTopic; Allana Holmes, Hunter Price International; Tim Kilby, Character World Brands; Becky Langston, Universal Products & Experiences; Vicky Miller, Bulldog Licensing; Cat O’Brien, Hasbro; Daniel Prince, Danilo; Amandine Reid, EXG; Simta Sawhney, Paramount; Anita Serradimigni, Warner Bros. Discovery; Sue Stanley, Bioworld; Tony Youngman, Disney.

The Licensing Awards 2024 takes place on Tuesday 10 September at Grosvenor House Hotel, London.

Tickets and tables can be reserved quickly and securely online by visiting or by contacting Clare Hollick at Create Events: or phone +44 (0)1183 340085.

For sponsorship or general questions regarding The Licensing Awards, please contact Ian Hyder, Jakki BrownRob Willis or Samantha Loveday.

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