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The Licensing Awards 2024 Finalists Week: Retail Marketing Initiative and Licensed Promotions finalists named

The roll call of finalists for The Licensing Awards 2024 is continuing, with the shortlists confirmed for both Best Licensed Retail Marketing Initiative and Best Licensed Promotions Campaign.

Entries for both categories were submitted online and then considered by members of a judging panel which comprised executives from the promotional, marketing, retailing, licensing and advertising fields.

Chaired by Richard Pink, md at Pink Key Licensing, the panel considered the entries against criteria including the objectives of the promotion/initiative, the creative use of the licence and the campaign execution.

“This year saw the highest number of entries we’ve had to judge in these categories and the level of quality has also increased, making it particularly hard to identify both nominations and winners,” commented Richard. “Nevertheless, after some long and detailed discussions there was a general consensus about the best of the entries and the overall winners, all of which demonstrate true creativity and effectiveness.”

The finalists are:


  • Barbie The Movie Campaign with Zara
  • Brandalised x Artistry A New Brand On The Block Campaign with B&M
  • Comic Relief and Aardman Red Nose Day Campaign with TK Maxx/Homesense
  • The Grinch Christmas Campaign with Primark
  • LEGO Star Wars May the 4th Campaign with Asda
  • Shrek In-store Product Takeover with LUSH
  • Teenage Mutant Ninja Turtles Pizza Tour with Smyths Toys
  • The World of Peter Rabbit Initiative with JoJo Maman Bébé



  • Bing’s Nature Explorers with the Wildfowl and Wetlands Trust (WWT)
  • Care Bears at One Stop Campaign with Young Lives vs Cancer
  • Cluedo Cooking Sauces Promotion with Premier Foods
  • Crayola Mini Minds Campaign with MINI Electric Car
  • Peppa Pig 20th Anniversary Campaign with The Royal Mail
  • Persona 3 Reload Campaign at Ramen Yokocho from Japan Centre Group
  • Shaun the Sheep Countryside Code Campaign with Natural England


Stay tuned to all of this week to find out the finalists across all categories.

The Licensing Awards 2024 takes place on Tuesday 10 September at Grosvenor House Hotel, London.

Tickets and tables can be reserved quickly and securely online by visiting or by contacting Clare Hollick at Create Events: or phone +44 (0)1183 340085.

For sponsorship or general questions regarding The Licensing Awards, please contact Ian Hyder, Jakki BrownRob Willis or Samantha Loveday.

The judging panel for the marketing and promotions awards, chaired by Richard Pink, md at Pink Key Licensing: Barbara Robinson (licensing and retail consultant), Alex Ward (Lime Communications), Gabrielle Sims (Sanderson Design Group), Talia Tester (Moonbug) and Paul Godwin.

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