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“The licensing world has opened doors for us”

Signature Gifts’ Kat Whittingham on how adding more licences is in the company’s future.

The retail landscape is ever-changing and that has probably never been more evident than now, and for licensees this presents a whole new set of challenges.

The Source asked some key names how they see the future of licensed product at retail and where potential further growth could come from.

Today: Kat Whittingham, trade marketing manager, Signature Gifts

“The licensing world has opened more doors for Signature Gifts than we ever imagined it would. The prestige of a licence trusting your company with their brand is something we take great pride in.

With our books it can be challenging to keep the authenticity of these brands and characters, while also providing a personalised element, which is our main USP. We combat this by offering numerous ways to personalise books, which licensors can choose from and therefore be in control of what is done with their brand.

With new licensors approaching us after seeing what we can do, we see a large part of our future being devoted to bringing further licences into the personalised books world.”

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