Check out our exclusive photo gallery as 300 industry execs take part in popular fundraiser.
Some 300 industry execs helped to raise £10,000 for The Light Fund at last night’s annual summer pub treasure hunt.
Sponsored by Brand Licensing Europe, the event took place around the historic Southwark/Waterloo area of London, marked by several local pubs and culminating in food, drinks and networking with licensing industry colleagues at Thai Silk on Isabella Street, SE1.
Teams followed a map created especially by A to Z, with a series of questions and challenges.
In a tense finale, two teams – Where’s Tanya (Poetic Brands) and Ventures (Penguin Random House and Topps Europe) – had to take part in a penalty shoot out to decide the overall winner, with Where’s Tanya coming through as champions and collecting the ‘exquisitely crafted’ treasure chest and dinner for two at Thai Silk.
At the other end of the scale, Trevor Hunters – which included execs from Amscan, Roy Lowe & Sons, Spearmark and GB eye – collected The Light Fund Wooden Spoon of Shame for finishing in last place.
An award for Best Use of Social Media went to The CMC’ers (which included execs from Coolabi, Maximum Licensing, LIMA, Walker Books, Technicolor and Sony among others), picking up a bottle of prosecco.
Best Team Name went to Gareth’s Waistcoat (Imagine8).
“Thanks to the support of our sponsors – BLE, A-Z and Rocket Licensing – we had a great evening,” said David Scott, md of Rainbow Productions and treasurer of The Light Fund. “This was the most competitive Light Fund Treasure Hunt ever with most teams within just a few points of each other and, appropriately enough, a penalty shootout was needed to decide the winner of the handsome Treasure Chest trophy.
“We will have to make the questions harder next year!”
You can check out our exclusive photo gallery from the night’s proceedings below.