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The London Toy Company drives into retail with Harry Potter line

Key vehicles from the franchise have been launched in plush toy form for the first time.

A new range of the iconic vehicles from the Harry Potter franchise have launched for the very first time in plush toy form, exclusively from The London Toy Company.

The company – which rebranded from High Resolution Design earlier this year – has been working with WOW Stuff and Warner Bros. on the new plush additions to the Harry Potter product portfolio.

It has designed three of the major vehicles in plush form – The Knight Bus, the Ford Anglia and the Hogwarts Express.

“Our partnership with WOW Stuff is a huge step for us as we celebrate five years since incorporation and a brand new trading name,” said Joel Berkowitz, md of The London Toy Company. “Working with Kenny, Richard and the team to deliver this project has been a pleasure and I thank them for their trust in getting on board with us to deliver these incredible new lines.”

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