Brand continues to expand in Asia with opening of new café in Seoul.
The National Gallery Company us continuing to expand its brand offering in Asia.
Following the success of the first Delicious Art Café – which launched earlier this year in Jamsil Lotte World Mall, Seoul, South Korea – the National Gallery Company has opened its second branch in the Lotte Hotel in the fashionable shopping area of Myeong-dong.
The National Gallery Delicious Art Café was designed by creatives at Teo Yang Studio. Throughout the project, the designers made reference to the Renaissance paintings in the National Gallery collection.
The space is dominated by an oversized replica of Bosschaert’s ‘Still Life of Flowers in a Wan-Li’ encouraging visitors to interact with the art. Food and drink packaging corresponds to existing Delicious Art branding and ties in with the aesthetic of the National Gallery in London.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter.
