Agency confirms 11 new licensees have come on board for the global kids brand.
The Point.1888 and Moonbug Entertainment has revealed a further 11 licensees have come on board for CoComelon.
The new licensees include Poetic Brands (daywear); Misirli (branded socks); Egmont Books (master publisher for story, board, novelty, activity and sound books); Character World (bedding); Crayola (colouring and activity books); Alligator Products (complementary colouring and activity books); RMS International (wooden puzzles, arts and crafts, bubble kits and sensory toys); YWOW (collectable mini cube puzzle); Danilo (greeting cards, calendars and giftwrap); Sinco Creations (accessories and playmats); and Zak (lunch boxes).
The new licensees join CoComelon’s existing partners Jazwares and Bandai, as well as WOW Stuff, Ravensburger, TDP Textiles, Aykroyds & Sons and Egmont Magazines, which will all be launching for SS2021.
“The broad range of deals we’ve secured ensures that CoComelon’s fast-growing audience can build a greater affinity with the brand and still get enjoyment from it even while away from the TV or iPad,” said Becky Langer, senior commercial manager of soft goods at The Point.1888. “The growth of the brand is phenomenal and we only expect this to accelerate once product hits the markets and consumers can fully immerse themselves in the world of JJ and the rest of the CoComelon gang.”
Simon Philips, senior in-house advisor at Moonbug, added: “It is great to watch the affinity for CoComelon grow globally and we’re thrilled to bring a broad range of experiences – from puzzles to clothing – to kids and families everywhere.”