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The Point.1888 doubles Barratt licensee roster

Deals secured span health and beauty, stationery, apparel and socks.

The Point.1888 has been busy growing the licensing programme for confectionery company, Barratt, doubling its licensee roster.

Since starting work with Barratt – which produces the likes of Wham bars, Dip Dabs, Fruit Salads, Black Jacks and Refreshers – The Point.1888 has secured deals spanning health and beauty, stationery, apparel and socks.

New companies on board include Ice Fresh (ice cream and ice lollies); Manchester Drinks (slush drink pouches and water enhancers); Fizz Creations (novelty gifts and homeware); 151 (scented car air fresheners); and Kokomo (health and beauty).

In addition, an existing deal with Crackerjack for the production of lip balms has been renewed, with a range of nail polish gift sets added to the line.

“Barratt has mass market appeal across many generations so we saw huge potential from the very beginning to take their name across many categories with some incredible partners and retailers,” said Gabbi Langdorf, senior commercial manager of hard goods at The Point.1888.

“It’s also the 100 year anniversary of Fruit Salad and Black Jack next year so we’re not intending to hold back. We can’t wait to show the world the next phase.”

Russell Tanner, category and marketing director at Barratt, added: “We’re not new to licensing, but with so many well-known products under the Barratt brand and a broad customer-base, we’d be missing a trick not to make our brand licensing programme a big focus this year.

“The Point.1888 promised to help us enter new categories and build a larger, more loyal following and the licensees they’ve brought on board will do just that.”

The first products are expected to hit stores by autumn/winter 2019.

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