The Point.1888 has secured seven new licensees for publishing brand, Percy the Park Keeper.
Created by Nick Butterworth, the heritage publishing property has expanded its licensing programme due to the continued popularity of the brand among families.
The new partners include Poetic Brands (kids and baby apparel); William Lamb (footwear and accessories); Robert Frederick (stationery, art and crafts, garden); Tonies (electric audio book box); Anthem (colouring books); Museums & Galleries (greeting cards); and Portico (calendars).
The new partners will start rolling out their products this year, and follow on from the recent success of a nationwide partnership with The National Trust for a family winter trail over the Christmas period.
“We’re delighted to welcome all our new licensees to the Percy The Park Keeper programme,” commented Olivia Wiggett, commercial manager at The Point.1888. “It’s such an exciting time for the brand to celebrate the quality storytelling and genuine emotion & warmth that never gets old. We can’t wait to keep growing the programme alongside Nick and Ben Butterworth and our wonderful licensees.”
Ben Butterworth added: “It is great to see the love for Percy amongst people of all ages confirmed in the growth of the licensing platform. We are delighted to be working with such good commercial partners.
“The Point.1888 continue to do an excellent job in expanding Percy’s licensing programme and we are very excited by what 2022 and 2023 has in store for Percy and his animal friends.”
Nick has sold over 20 million books in more than thirty-five languages, with Percy the Park Keeper selling more than nine million copies with long-term publisher HarperCollins.