This ad will be closed automatically in X seconds.

The Powerpuff Girls adds Daisy Street to collab roster

Fashion retailer launches retro-themed range of apparel featuring brand.

Fashion retailer Daisy Street has teamed up with Cartoon Network and The Powerpuff Girls for the launch of a new spring/summer collection.

The retro-themed range will include ‘must have’ Powerpuff staples including ath-leisure wear, graphic t-shirts and crop tops.

Coinciding with the 20th anniversary of The Powerpuff Girls, it also marks the first time that Daisy Street has partnered with a children’s entertainment brand on a fashion collaboration.

“When I was growing up I saw The Powerpuff Girls as a strong, independent girl squad,” said Chloe Lockley-Middleton, Britain’s Next Top Model finalist and face of the collaboration. “They are the original ambassadors of girl power and they inspired me to grow up thinking I can do anything a boy can do.

“I’m so excited to be a part of this collaboration; it brings a feeling of nostalgia and I love the fun, chic retro-vibe that runs across the collection.”

Leila Loumi, licensing director at CN Enterprises EMEA, added: “The Powerpuff Girls and Daisy Street is an exciting collaboration that celebrates girl power and self-expression.

“What’s more, as this year marks the 20th anniversary of The Powerpuff Girls, this range gives a nod to the 90s that we think our millennial audience will love, since they grew up with these strong female icons.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
 
“There will be no shortage of toys in the UK,” says md Gary Grant....
 
Agency to manage licensing for Pantone and Tokidoki in Spain and Portugal....
 
Range of infant educational toys and a nursing line planned under Chicco brand....
 
New show is a “magnificent concept” says Vickie O’Malley from Rockpool Licensing....
 
First issue of the year is packed full of exclusive content, covering all areas of the industry....
 
Well respected exec takes on newly created role of head of retail at the agency....
Get the latest news sent to your inbox
Subscribe to our daily newsletter