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The Powerpuff Girls somersault into Liverpool

Brand celebrates the POW! Academy at The British Gymnastics Championships.

The Powerpuff Girls somersaulted and back flipped into the Liverpool M&S Bank Arena at the weekend to celebrate the POW! Academy at The British Gymnastics Championships.

A joint venture between British Gymnastics and Cartoon Network, the Pow! Academy was set up last year to inspire and reward thousands of gymnasts across the country – with the help of Blossom, Bubbles and Buttercup.

Aimed at budding gymnasts aged 5-11, The POW! Academy challenges gymnasts to show off their talents and be proud of their achievements.

By linking the skills they have learnt in their gymnastics sessions with eight sequences, the POW! Academy empowers gymnasts for the level ahead. Upon completion of each sequence, gymnasts can be rewarded with POW! Academy badges and certificates.

Over the course of the four-day event, children from the Beth Tweddle Gymnastics Academy performed POW! Academy routines in the main arena. A presenter also shot POW! t-shirts out of a special cannon into the crowd, while The Powerpuff Girls costume characters hosted fan meet and greets.

Co-branded POW! Academy product – including t-shirts and hoodies – was also available to buy on-site. Fans can also get their hands on personalised merchandise online from Cartoon Network By Me.

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