Deal includes Bravado handling global merchandising rights, retail licensing, brand management and e-commerce.
The Rolling Stones and Universal Music Group have confirmed an expansive worldwide agreement covering the iconic band’s recorded music and audio-visual catalogues, archival support, global merchandising and brand management.
The multi-faceted partnership marks the beginning of a new era of an expanded collaboration between the band and UMG.
The deal includes Bravado handling global merchandising rights, retail licensing, brand management and e-commerce on behalf of the band, including the tongue logo.
At the same time, Bravado will continue working closely with the band and management to identify new and innovative opportunities for creative collaboration within the worlds of art, fashion, retail, sport, lifestyle and touring merchandise.
Recent programmes and collections include partnerships with Paris Saint Germain FC, Selfridges, Colette and Zara, plus newly designed merchandise for the No Filter European Tour.
Meanwhile, UMG extends its position as the home for The Rolling Stones’ catalogue, while UMG-owned Eagle Rock has expanded its global distribution rights to the band’s long-form audio visual catalogue, while it will also re-issue several classic concert films from the archives.
In addition, UMG will provide The Rolling Stones with archival support and dedicated space for the band’s physical media assets, musical instruments and equipment across the company’s ecosystem of vaults positioned around the world.
“After a decade of working in partnership together, we are thrilled to expand and extend our relationship with The Rolling Stones,” said Sir Lucian Grainge, chairman and ceo of Universal Music Group. “We look forward to bringing our expertise and passion to bear as we put our global organisation to work on behalf of this iconic band who continue to create music and influence culture around the world.”
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