Bravado has unveiled two brand partnerships, coinciding with The Rolling Stones’ shows in Los Angeles.
The merchandise and brand management company of Universal Music Group, has teamed up with Supervinyl and Brain Dead Studios to host special events and debut limited edition merchandise across LA.
Cult music store, Supervinyl kicked off The Rolling Stones’ retail experience on 9 July, with the Hollywood store – known for its lovingly curated vinyl – opening its doors to guests to view exclusive apparel and hand-painted turntables.
Meanwhile, streetwear brand Brain Dead Studios assembled a team of creatives to produce exclusive items in collaboration with the band. On 12 July, the brand will host a cinema and store takeover at its Fairfax location where guests can immerse themselves in the sights and sounds of the band’s historic 2016 live show in Cuba with a screening of The Rolling Stones: Havana Moon concert film.
Alongside the Fairfax store, co-branded merchandise will also be available at the SoFi Stadium shows, as well as The Rolling Stones official webstore and RS No. 9 London and Tokyo locations.
“We are stoked to have Brain Dead and Supervinyl join us in celebrating The Rolling Stones return to LA,” commented Matt Young, president of Bravado. “These partnerships shine a light on the Stones’ everlasting impact on fashion, music and culture. A real stop and smell the roses moment.”
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