A new partnership between The Rolling Stones, fragrance innovator Nirvana Brands and Bravado has seen the launch of the band’s first ever fragrance.
RS No.9 aims to evoke London’s Soho in 1962, the year that The Rolling Stones played their first gig at the Marquee Club.
Bourbon-infused notes of velvet swagger onto centre stage, as warm leather brawls under electric musk while tempting patchouli and sultry oud seductively linger.
The bottle design is inspired by the band’s RS No.9 Carnaby Street store, bringing to life the vivid graffiti-style song lyrics that decorate the store’s glass floor in a new form, adorning the apothecary-style bottle.
The cap features the famous tongue and lips logo created by John Pasche in 1970.
“It’s the perfect fragrance for those who dare to be different, and we hope it will bring some joy to our fans,” commented the band.
RS No.9 was brought to life by perfumer, Catherine Selig. “This was a dream project. I wanted to capture The Rolling Stones’ timelessness – their inimitable style, rebellious spirit, and the feeling of freedom their music still inspires,” she commented. “Every note represents a different facet of the Stones’ legacy, from their soulful melodies to their on-stage unpredictability. This fragrance is a journey through their world, filled with richness, texture and bold contrasts.”
Ken Rushton, coo at Nirvana Brands, continued: “The Rolling Stones are ubiquitous in popular culture, and their influence on personal style is all around us. So this project with the band and Bravado has been a delight. Bottling the essence of The Rolling Stones in a unique and bold fine fragrance has been an incredible journey – and there is a whole lot more in the pipeline to come.”
David Boyne, md at Bravado, added: “Creating this fragrance in partnership with Nirvana Brands has been such an exciting project for us as we continue to expand the RS No.9 brand. We look forward to giving fans the chance to further deepen their love for The Rolling Stones.”
RS No.9 is limited to 999 numbered bottles.
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