This ad will be closed automatically in X seconds.

The Secret Life of Pets 2 product ready for launch

Universal Brand Development debuts global consumer products programme.

Universal Brand Development is launching its global, multi-category licensing and merchandising programme for The Secret Life of Pets 2, ahead of its eagerly anticipated summer arrival at the cinema.

Available at retail worldwide from May 1, the new lines will include toys, publishing, apparel and accessories, party, stationery, home goods and consumables among other categories.

The cornerstone of the toy programme includes master partner, Just Play, with an assortment of plush toys, figures, play-sets and blind bags featuring new characters alongside returning fan favourites Max, Duke, Snowball and Gidget.

Additional toy partners include Funko with a lone of POP collectables, Ty with a collection of Beanie Babies plush and Build-a-Bear with a line of film characters, among others.

The multi-category programme also features fashion collaborations spanning men’s, women’s, boys, girls and toddlers, publishing including storybooks, activity books and early readers, as well as a robust line of home goods, consumables, party and stationery products from licensees including Sambro, Hallmark, Pyramid, Character World, Zak Designs, Ravensburger and Topps to name just a few.

“Pets bring such happiness into our lives, and Illumination’s The Secret Life of Pets 2 taps into the emotional connection between pets and their owners with humor and heart,” said Lindsay Hollingsworth, vp global franchise at Universal Brand Development. “We designed the consumer products programme for The Secret Life of Pets 2 to capture the playful personalities of the film’s characters, enabling fans to bring the movie home with them through a wide array of toys and collaborations.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
THwinner19500x500
 
Some 245 industry execs back event; Rainbow Productions team are victorious....
LAFinalists19500x500
 
ICYMI: The shortlists for the Product, Property, Retail and Promotions categories....
RobloxLiverpool500x500
 
Online platform collaborating with club on exclusive in-game outfits and items....
Smiffyslogotrio500x500
 
A judgement was made against I Love Fancy Dress for copyright infringement....
PRSaks500x500
 
Art Ask Agency reveals launch in Bloomingdales and Saks Fifth Avenue....
JDodsworth500x500
 
Including Start Licensing to represent British artist Julie Dodsworth....
Get the latest news sent to your inbox
Subscribe to our daily newsletter