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The Secret Life of Pets 2 product ready for launch

Universal Brand Development debuts global consumer products programme.

Universal Brand Development is launching its global, multi-category licensing and merchandising programme for The Secret Life of Pets 2, ahead of its eagerly anticipated summer arrival at the cinema.

Available at retail worldwide from May 1, the new lines will include toys, publishing, apparel and accessories, party, stationery, home goods and consumables among other categories.

The cornerstone of the toy programme includes master partner, Just Play, with an assortment of plush toys, figures, play-sets and blind bags featuring new characters alongside returning fan favourites Max, Duke, Snowball and Gidget.

Additional toy partners include Funko with a lone of POP collectables, Ty with a collection of Beanie Babies plush and Build-a-Bear with a line of film characters, among others.

The multi-category programme also features fashion collaborations spanning men’s, women’s, boys, girls and toddlers, publishing including storybooks, activity books and early readers, as well as a robust line of home goods, consumables, party and stationery products from licensees including Sambro, Hallmark, Pyramid, Character World, Zak Designs, Ravensburger and Topps to name just a few.

“Pets bring such happiness into our lives, and Illumination’s The Secret Life of Pets 2 taps into the emotional connection between pets and their owners with humor and heart,” said Lindsay Hollingsworth, vp global franchise at Universal Brand Development. “We designed the consumer products programme for The Secret Life of Pets 2 to capture the playful personalities of the film’s characters, enabling fans to bring the movie home with them through a wide array of toys and collaborations.”

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