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The Sims takes to the catwalk with Moschino

Capsule collection with luxury Italian fashion house features Sims motifs reimagined as Moschino couture.

Moschino has unveiled its latest licensed collaboration, teaming with Electronic Arts and Maxis for a capsule collection inspired by The Sims.

Launched at a special Palm Springs desert party – hosted by designer Jeremy Scott – the collection includes ready-to-wear items and accessories featuring Moschino items with pixelated designs and a limited run of eight Moschino x The Sims items.

Iconic motifs from The Sims have been reimagined as Moschino couture pieces such as a Plumbob bathing suit, a Freezer Bunny cell phone cover and a Uni-Lama t-shirt.

One item from the capsule collection – a Freezer Bunny hoodie – will also be released after the event in all of The Sims current titles including The Sims 4, The Sims Mobile and The Sims FreePlay.

There are also more game-related announcements to come later this year.

“I love the idea of being able to imagine, design and bring to life a world of individual personas with The Sims universe,” said Jeremy Scott, creative director of Moschino. “That concept emulates what I get to do for each collection at Moschino as I create a fantasy universe of spectacular storylines and characters.”

The range is available now at Moschino boutiques worldwide, as well as Moschino.com.

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