Channel 4 has commissioned production company Lupus Films to produce a snowy seasonal ident featuring the characters from The World of The Snowman.
Created in collaboration with Channel 4’s in-house creative agency, 4creative, the 20-second film has been made to celebrate the 40th anniversary of the very first transmission of The Snowman film adaption on Channel 4.
It pays tribute to both the original animation and to the sequel, The Snowman and The Snowdog which was first broadcast in 2012.
The film transports the Channel 4 logo to a wintry setting where it oversees The Snowman, The Snowdog and James, the boy from the first The Snowman film, playing in the snow. The ident marks the first time that all three characters will be seen on screen together. It will premiere on the channel before Jamie’s Easy Christmas at 8pm today (Tuesday 6 December) and will be shown regularly over the festive period.
“The Snowman has been a part of Christmas for four decades so what better way to mark the 40th birthday of both Channel 4 and the animated adaptation of Raymond Briggs’s beloved character than with a set of hand crafted idents featuring James and the Snowman,” commented Ian Katz, chief content officer at Channel 4. “It may or may not snow this month but it is guaranteed to be a white Christmas on Channel 4.”
Thomas Merrington, creative director at Penguin Ventures, continued: “The Snowman has been an enduring part of Christmas television for over 40 years and we are thrilled that Channel 4 has commissioned a wonderful piece of animation that celebrates Raymond’s original creation and sees The World of The Snowman beautifully realised, once again, by Lupus Films and Robin Shaw in this brand new ident.”
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.
