New collection to be unveiled at Toy Fair for The Snowman and The Snowdog.
A new ‘My First Christmas’ range featuring The Snowman and The Snowdog will debut at next week’s UK Toy Fair.
Available from Christmas 2016, the line has been designed specifically for the baby and nursery sector.
It uses artwork from a specially created style guide and features a softer colour palette and design treatments for infants.
The collection will include a plush range from Rainbow Designs, with products such as My First Snowman and Snowdog Comfort Blankets, Ring Rattles and Jingle Bell Booties.
Widdop Bingham will release a gifting range, while Milly & Flynn is planning wooden preschool toys.
Development is also underway on an infant apparel collection, while a range of book formats – including a buggy book – will be available from Penguin Children’s Books.
Damian Treece, brand manager for Snowman Enterprises at Penguin Ventures, said: “We are incredibly excited to see this new range come to fruition in time for Toy Fair.
“The infant sector shows encouraging signs of growth and is a key demographic for The Snowman brand. The design treatment in ‘My First’ style guide is fresh and has a contemporary feel which lends itself to development across a wide range of product.
“We look forward to seeing families celebrating their child’s first Christmas with The Snowman and the Snowdog.”
Rachel Clarke, licensing director for The Copyrights Group, licensing agent for The Snowman and The Snowdog, added: “We are delighted to be working with our existing and new partners to launch this gorgeous new The Snowman and The Snowdog ‘My First’ initiative for Christmas 2016.
“The beautiful range of products features specially created infant designs and will be the perfect extension to the already established licensing programme.”
