Penguin Ventures will now manage all licensing, CP and live events for the brand.
The licensing for The Snowman brand is returning to Penguin Random House, it has been confirmed.
As part of its continued growth strategy, Penguin Ventures will now manage all licensing, consumer products and live events for The Snowman brand across all categories.
Susan Bolsover, head of licensing and consumer products, said: “The Copyrights Group has done an incredible job as our licensing agent for The Snowman since 1983 and we owe ceo Nicholas Durbridge and the team a debt of thanks for the care and attention they have shown the property.
“Penguin Random House has invested in growing the Ventures team to become a leading licensor of literary brands and as such The Snowman fits perfectly within our portfolio of classic properties.
“We look forward to implementing an ambitious strategy to ensure the continued growth of this much-loved brand here in the UK and to spreading that magic to overseas markets as well.”
2018 sees the 40th anniversary of the publication of Raymond Briggs’ original picture book The Snowman. Penguin Random House will be celebrating the enduring nature of the timeless classic through a series of collaborations, limited edition product, live events and bespoke publishing.
Francesca Dow, md of Penguin Random House Children’s, commented: “Raymond Briggs’ classic picture book, The Snowman has been an integral part of our publishing business since it was first published by Penguin imprint Hamish Hamilton in 1978.
“We are delighted to now be in a position to bring the entire Snowman business back in house and I know the Ventures team will ensure the brand continues to grow and evolve for future generations to enjoy.”