The Snowman stars for Barbour in Christmas drive

New film uses real life people to depict the impact that The Snowman has had on one family.

Heritage and lifestyle brand Barbour has launched its 2018 Christmas campaign which this year has once again been inspired by The Snowman.

In partnership with Snowman Enterprises and in conjunction with Penguin Ventures, Barbour has created a 110-second bespoke film.

It uses real life people to depict the impact that The Snowman has had on one family. Like the original film, it focuses on actions rather than words.

The film features the cast wearing a mix of Barbour product including classic styles alongside Barbour x The Snowman licensed product, exclusively produced in partnership with Penguin for this Christmas season.

“We are delighted to be partnering with Penguin Ventures to celebrate the 40th anniversary of The Snowman,” said Paul Wilkinson, global marketing and commercial director at Barbour. “It is a classic and much loved story which has become an established part of family Christmas traditions.

“In our film, Evie’s enthusiasm and magical imagination really brings this story to life. It captures both the innocence of children and the nostalgia of adults. Everyone wants to believe that ‘Maybe just Maybe’, magic can happen.”

Thomas Merrington, creative director at Penguin Ventures, added: “It was a pleasure to work with Barbour again this year for the 40th anniversary of The Snowman. In this film, the team have beautifully captured the wonder and excitement that both children and adults alike experience when snow falls and that Raymond so eloquently conveyed in his timeless picture book The Snowman.

“The film is both a celebration of a much-loved story and a reminder that magic is still possible. We’re thrilled with the care and creativity that Barbour has shown in their execution of this entire campaign.”

The Barbour x The Snowman Christmas collection is available to purchase from Harrods, House of Fraser, Fenwick, Barbour.com and selected Barbour stores nationwide.

A special limited edition The Snowman pin will be given away with every Barbour purchase in store and online.

You can view the special film be clicking on this link.

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