Warner Bros. Discovery Global Consumer Products (WBDGCP) has unveiled its new product line-up for The White Lotus, inspired by the highly anticipated third season set in Thailand, debuting Sunday 16 February.
The collection spans a range of categories including home décor, resort-chic fashion and accessories, food and beverage.
“The White Lotus is a brilliant blend of dark humour, heart, drama and suspense, all brought to life by a compelling cast of characters set against the backdrop of some of the world’s most stunning locations,” commented Robert Oberschelp, head of global consumer products at Warner Bros. Discovery. “With the much-anticipated return of season three and the recent renewal for season four, there’s no better time to introduce a global product line spanning all categories that embodies the beauty, exotic locales, and intrigue of the series.
“We worked across the company to curate partners who bring exclusive offerings that are more than just merchandise – they give fans a unique opportunity to express their passion and escape to the luxurious world of The White Lotus.”
Retailers Bloomingdale’s and Banana Republic will celebrate the arrival of season three with new fashion collections.
Bloomingdale’s has launched its new The White Lotus x AQUA fashions featuring women’s apparel and accessories, along with an immersive window display at Bloomingdale’s 59th street. Meanwhile, The White Lotus x Banana Republic collection, debuting in March, infuses Banana Republic’s heritage of craft and iconic silhouettes with vivid prints inspired by the escapist, surrealist world of The White Lotus.
Other partners include Abercrombie & Fitch – which recently launched five resort-inspired pieces featuring The White Lotus imagery; fashion designer Camilla Franks, with a global collection arriving on 18 February; Fair Harbor, with a limited edition collection of sustainable swimwear and apparel; travel lifestyle brand, Away; hotel-inspired footwear brand, Brunch; Diff Eyewear; Danish shoe brand, Roccamore; Kiehl’s, which is launching skincare must-haves and product exclusives in TSA-approved travel sizes, all packaged in a White Lotus Resort & Spa beach tote; and Supergoop, which has a limited edition suncare kit.
Partnerships continue in the home and décor category – including NEST, CB2 and Insight Editions – as well as food and beverage, such as gourmet chocolate brand, Compartés, Saint James Iced Tea, Coffee mate, Ketel One Family Made Vodka and Tanqueray Gin among others.
Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow us on LinkedIn and on Instagram (@licensing_source).
