This ad will be closed automatically in X seconds.

The world’s fastest man, Usain Bolt, races in with Mr Men Little Miss

The world’s fastest man and Olympic champion, Usain Bolt, has collaborated with Mr Men Little Miss to create a new character.

A new mash-up storybook – entitled Mr Bolt and written and illustrated by Adam Hargreaves – has been published by Opus, with the hope being that it will inspire children to use their talents, however big or small, to bring a smile to everyone they meet along their journey.

To celebrate the release, six Golden Tickets have been randomly hidden inside six copies of Mr Bolt.

The six lucky winners will be invited to meet Usain in person next year, having their photos taken with the world record holder of the 100m, 200m and 4 x 100m relay. Their books will also be signed by both Usain and Adam Hargreaves.

“It’s important to me that I can inspire children all over the world, from different walks of life,” commented Usain. “This is why the Mr. Bolt book and his story means so much to me. There’s an important message in the book which is delivered with fun and humour and it makes children smile.

“It was great to partner with the iconic Mr. Men Little Miss series to create the Mr. Bolt story. I love the creativity, energy and fun these books bring to children all over the world. I’m very proud of the Mr. Bolt book and thrilled to be part of their universe.”

Alastair McHarrie, licensing director at Sanrio, continued: “What a way to finish our 50th anniversary celebrations, a mash-up with the greatest sprinter of all time. It was an honour to see him live at the 2012 London Olympics as it is to partner with him on this truly inspirational Mr. Men collaboration.”

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

The former Hasbro and Disney executive will work alongside joint mds Danny and Mark Schweiger to deliver the licensee's business plan....
The new accolade will recognise and reward the sustainable credentials of a brand licensed product or range; entry deadline for all categories is Tuesday 8 March....
In partnership with Silvergate Media, Moose will release vehicles, figures, plush and play-sets based on the preschool hit and its new series, Octonauts: Above & Beyond....
Valiant Entertainment is looking to build a digital community for its fans, with plans to enter the metaverse....
The global licensing deal with the Tel Aviv-based company includes a line of collectables, impulse, stationery and school supplies....
Described as 'archive sketchbooks meets wardrobe staples' by the retailer, the new collection features Mickey and Minnie Mouse, as well as Bambi....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.