Rubie’s Masquerade’s Tracey Devine on what comes to mind when thinking Q4 trading.
It’s the most wonderful time of the year – and arguably the most important for the licensing business.
But what three words come to mind when thinking Q4 trading in 2018 and why? The Source asked some key names for their feedback.
Today: Tracey Devine, head of licensing and marketing EMEA, Rubie’s Masquerade
“Exciting times ahead.
Why – coupled with some hot new licences and a change in channel strategy/marketing and product development, Q4 trading sees the first real season where all of these will start to gel together.”
This feature originally appeared in the autumn 2018 edition of Licensing Source Book. Click here to read the full publication.
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