We ask buyers from MiniClub and Mothercare for their brands to watch at the moment.
A raft of new licensed properties are coming through for Mothercare to join established favourites, according to buyers at the retailer.
Sarah O’Carroll, assistant buyer for baby and sleepwear for MiniClub – pictured – and Zoe Brook, assistant merchandiser for baby and sleepwear at Mothercare had high hopes for the new season when The Source caught up with them at the Licensing Awards product judging.
They commented: “There are some great new properties coming through for us to join the stalwarts of Peppa Pig, Mickey and Minnie.
“We have high hopes for our new season sleepwear featuring Clangers, PAW Patrol and Twirlywoos – and we are also watching Bing very closely.”
This feature originally appeared in the autumn edition of Licensing Source Book. Click here to read the full publication.
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