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‘There are still many gifting opportunities throughout the summer’

Enesco’s Aylish Ellwood talks preparations for Harrogate Home & Gift and demand for product relating to great British storytelling. catches up with a selection of licensees across a number of categories to find out their expectations for summer trading, how sell-through is going in their respective sectors, concerns and what they are most looking forward to as Q3 approaches.

Today: Aylish Ellwood, trade marketing manager, Enesco.

“Generally the summer months are quieter than the first and last quarters of the year, however, we do expect trading to be steady throughout the summer as there are still many gifting opportunities. As numbers of domestic and international tourists increase, so does demand for our product relating to great British storytelling – Peter Rabbit and Harry Potter – appealing to many as they wish to treat themselves or others while on holiday. In general throughout the summer, retailers are preparing for the all-important quarter 4, visiting such trade shows as Harrogate Home & Gift in July.

Sell-through, where products represent good value, has been good. At Enesco, we are lucky enough to be working with some huge brands from the likes of Warner Bros. Discovery and Disney. In such challenging times, instant recognition, trust, reliability, resilience, quality and good value – all the attributes we associate with great brands – become more attractive to the consumer.”

This feature originally appeared in the summer 2024 edition of Licensing Source Book. To read the full publication, click on this link.

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