Character World’s Tim Kilby talks challenges and positives for the rest of 2019.
2019 has already been an eventful year, but arguably there’s more drama to come.
Source catches up with a selection of licensees to ask what they feel are both the positives and the challenges that lie ahead for the remainder of the year.
Today: Tim Kilby, brand director, Character World
“In terms of the positives, retailers are well and truly engaged with licensing in 2019 and continue to do so heading into 2020, and there have been some real stand out successes this year.
More retailers are stocking our products than in 2018, in part due to others going out of business leaving a gap in the category, but also thanks to some strong growth in newer genres such as gaming and retro brands, expanding the demographic appeal of our products.
The key challenge facing the UK is clearly the Brexit impact on trading, but we’re all in it together regardless of what happens.”
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