BBC Studios’ Rikesh Desai tells us more about the BBC Earth and Mother of Pearl collaboration after its successful LFW debut.
BBC Studios’ licensing director Rikesh Desai has said that its partnership with Mother of Pearl for BBC Earth is just the “start of the journey for us” as the licensor looks to make an impact in the sustainability conversation.
This weekend saw fashion insiders given a preview of the new BBC Earth capsule collection from Mother of Pearl at Fitzrovia Chapel.
Those in attendance included fashion industry royalty, Vogue’s editor in chief Dame Anna Wintour – pictured above (second left) with (left to right) Caroline Rush, chief executive at British Fashion Council; Jackie Lee-Joe, chief marketing officer at BBC Studios; and Amy Powney, creative director at Mother of Pearl.
The collection features timeless evening wear inspired by the colours of nature and created with a traceable supply chain and 100% GOTS certified Organic Peace silk. Two sweatshirts will also launch which have taken inspiration from BBC Earth and will use the new dyeing process developed by bio-synth company, Colorifix that uses ten times less water than conventional dyeing practices.
In addition, BBC Earth has also partnered with the British Fashion Council and Mother of Pearl on a short film which addresses the impact that fast fashion is having on the planet.
“Our audience cares deeply about the natural world and increasingly has looked to BBC Earth not just to show them the wonder of our planet but to address some of the pressures it faces,” explained Rikesh. “But we didn’t want to stop just there, by partnering with Mother of Pearl, a trailblazer in sustainable fashion we can demonstrate that it is possible to give consumers options to buy products that are sustainable and don’t leave the same environmental footprint.
“There’s a growing awareness that to survive as an industry, fashion needs to become more sustainable – consumers, particularly the younger generation care deeply about the health of our planet and so this topic is suitably on trend. We’ve had an incredible reaction on social media following the launch and we hope that the conversation will continue far beyond London Fashion Week.”
The purpose of the collaboration, added Rikesh, was to show people that it’s possible to consume clothes in a more mindful way to ensure a more sustainable future.
He concluded: “This is the start of the journey for us and we plan to launch further collaborations this year with brands and companies who are also on a journey towards sustainability within their product ranges.”