Tracey Smith from Eden Project International talks B&LLAs wins and growing a licensing programme that leads the way in sustainable licensing.
The heritage sector – from museums and galleries, through to universities, gardens and stately homes – continues to gain momentum when it comes to licensing, with 2022 having seen some high profile product launches and collaborations.
LicensingSource.net catches up with some of the companies operating in the sector.
Today: Tracey Smith, commercial manager, Eden Project International.
“This year has been very exciting for us so far. We were very proud to receive the award for the most sustainable product at the B&LLAs in April for our compostable coffee pods with our partners Fresh Coffee Shop. Lifestyle Garden and LSA were also in the shortlist for this award, highlighting our sustainability credentials across our portfolio.
This was closely followed by success with a Gold medal at RHS Chelsea Flower Show for our peatland display, showing gardeners how to protect landscapes by switching to peat-free composts.
Eden’s licensing programme is built on a foundation of long-term, purposeful partnerships that provide sustainable, often unique, products and services. It is a growing licensing programme that leads the way in sustainable licensing. It’s about being joyful, creating the unexpected and using the Eden Project brand to tell engaging stories about amazing projects and products.
Focusing on a low carbon, circular model, Eden’s licensing recognises that our future well-being depends on working with nature, understanding that resources are finite and that waste is not an option. We have also pledged to go beyond net zero, becoming a climate positive organisation by 2030.
Our main focus this year will be continuing to grow our existing programme. We are looking to refresh some of our ranges including our seed range with Franchi, Seeds of Italy and our coffee pods as we are now really pleased that we are home compostable certified. We will also have some exciting new collaborations to announce.”
This feature originally appeared in the autumn 2022 edition of Licensing Source Book. To read the full publication, click on this link.
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