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Thomas & Friends steams into London Bridge

Four-week campaign to promote free wifi in the station will run during April.

The Thomas & Friends preschool brand has partnered with London Bridge for a four-week campaign to promote free wifi in the station during April.

The campaign will see Thomas on the big screen, featuring on electronic billboards and directing travelling families to the wifi’s portal and interactive ‘Mattel Kids Zone’.

The portal features video content, books and quizzes, helping to keep children entertained during the holidays. In addition, the ‘Day Out With Thomas’ experience will also be promoted.

Thomas & Friends will return to the portal with the new trailer for the  summer film Big World! Big Adventures! The Movie, taking over the home page for one week from May 28.

The campaigns will also feature on the portal at London’s Euston station.

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