Thumbs Up has kicked off 2025 by securing a new deal with Cloudco Entertainment and its classic Care Bears brand.
The partnership – negotiated by Bulldog Licensing – will set the stage for a range of innovative new products to launch this year, including what the company describes as a ‘groundbreaking’ product which is ‘set to redefine’ the toy space.
The range is due to debut later in 2025.
“We are absolutely delighted to collaborate with Cloudco Entertainment and Bulldog Licensing on such an iconic brand,” commented Tanya Dervish, head of licensing at Thumbs Up. “The Care Bears have brought joy to millions across generations, and we’re excited to introduce innovative products that will captivate both loyal fans and a new audience. 2025 will be a milestone year as we bring to market what we believe will be a game-changing product in the toy industry. We can’t wait to unveil what we have been working on.”
Henri Salameh, svp global commercial and marketing director at Santok Group, continued: “This partnership represents a pivotal moment for the Santok Group and Thumbs Up. The Care Bears’ enduring appeal aligns perfectly with our mission to create products that resonate on a global scale. Our teams are passionate about innovation, and with this licence, we’re set to deliver something extraordinary. This is more than a business deal; it’s an opportunity to contribute to a brand that continues to inspire positivity and connection worldwide.”
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