Company to expand video game franchise’s European consumer products footprint.
Tinderbox – the digital division of Beanstalk – has been appointed by Activision to represent the European licensing opportunities for video games franchise, Call of Duty.
The company will support the franchise by expanding the European consumer products footprint, creating new touchpoints with fans beyond the games.
It will be targeting opportunities in the lifestyle sector including apparel, fashion accessories, gift and novelty, consumer electronics and home décor.
Dan Amos, head of Tinderbox, commented: “Call of Duty is one of the most iconic video game franchises in history. Its reach extends into the fabric of pop-culture with references in all forms of media, globally.
“Tinderbox is proud to join the team at Activision in developing consumer product extensions for this massive franchise throughout Europe. Call of Duty has potential across a broad range of categories and distribution channels; we are excited to begin work and look forward to great program extensions to come.”
Ashley Maidy, vp of global consumer products at Activision Publishing, added: “Tinderbox truly understands the Call of Duty franchise’s place in entertainment and pop culture.
“This, combined with their expertise in building major brand extension programmes, provides us with an opportunity to reach our fans outside of the core game through a variety of highly relevant, global product extensions.”
Call of Duty was 2016’s number one selling console video games franchise worldwide for the seventh time in the last eight years.
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