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TOMY grows licensed portfolio with Plants vs. Zombies

Deal secured with Electronic Arts and Retail Monster to bring video game characters to life via plush.

TOMY International has secured a deal with Electronic Arts to bring the Plants vs. Zombies video game characters to life via plush.

Developed by TOMY’s Club Mocchi- Mocchi- brand, the line will include a variety of super soft, squeezable and huggable plush.

The deal was brokered by Retail Monster.

Plants vs. Zombies – which has over 1.2 billion installs to date – sees players pit their loyal plant squad against the zombie peril, fending off boss invasions and banding together with friends to help save their small town.

“Plants vs. Zombies is a wildly popular video game franchise and we’re thrilled to be the licensed partner that gets to bring its characters to life in plush,” said Morgan Weyl, director of global brands at TOMY. “Many of Club Mocchi- Mocchi-‘s most popular plush toys are characters and accessories from beloved video games, so we’re excited to bring a little piece of Plants vs. Zombies into gamers’ homes around the world.”

Michael Connolly, founder and ceo at Retail Monster, added: “TOMY’s Club Mocchi- Mocchi- brand is renowned for its bespoke plush format, and we’re thrilled to delight Plants vs. Zombies fans with what will surely be an in-demand range of iconic plush characters.”

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