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Topps extends partnership with UEFA on club cup competitions

The Topps Company has confirmed an extension to its deal as the exclusive and official collectables partner of UEFA’s club cup competitions.

In addition to the UEFA Champions League, the global sticker and trading card company has once again secured exclusive rights for the UEFA Europa League, UEFA Women’s Champions League, as well as this year’s inaugural UEFA Conference League.

Topps will continue to expand its product portfolio and add a new dimension to the collectors’ and trading card community. With the required third party IP clearances, Topps will also be creating versions of selected collectables products as Non-Fungible Tokens (NFTs).

“It’s great to offer our community and football fans across Europe and the world not only the best players, but also the greatest moments in the upcoming seasons,” commented Patrick Rausch, Topps cmo. “As UEFA’s exclusive partner for collectables, we are not only taking a huge step towards the future together, but we’re also taking collectibles to the next level.

“Only Topps will offer physical and digital collectables products for the UEFA Champions League and all other UEFA club competitions from the 2021/22 season onwards.”

Topps has been the official partner of the UEFA Champions League, UEFA Europa League and UEFA Women’s Champions League for six years.

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