Tottenham Hotspur has secured a three-year deal with outdoor product specialist YETI for a range of insulated drinkware and accessories.
The products will be available to fans via the club’s retail outlets and through eu.yeti.com.
YETI will also supply drinkware, coolers and accessories to the club’s training centre including men’s and women’s first teams and the academy.
As the Premier League’s greenest club and a founding member of Products of Change, Tottenham Hotspur is continually striving to source sustainable products and eliminate single-use plastic across its retail range and wider operations.
“We are delighted to be working with YETI on bringing its fantastic range of products to both our fans and players,” commented Gary Jacobson, brand licensing manager at Tottenham Hotspur. “YETI has built a strong reputation and become a leader in the field of sustainable and durable outdoor products and we are sure the range of Spurs-branded drinkware and accessories will prove popular.”
Bill Neff, vp marketing EMEA at YETI, continued: “Since we first spoke with the club, we learned our products integrated with the team, staff and football community as seamlessly as it does for our core outdoor communities, like backcountry snowboarders, alpinists and anglers.
“YETI and Spurs have a shared passion for a sustainable future and to help provide a better experience for all staff and fans.”
The licensing programme for the club – which was named Best Sports Licensed Property at The Licensing Awards 2022 in September – continues to grow. Club-branded merchandise can be found across the UK retail spectrum and in over 50 international territories. Over 1,200 different types of branded products are available including apparel, textiles, electronic goods, board games and toys.
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