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Toy firms take off with Thunderbirds Are Go

Modern Brands and Planet Fun signed as toy distribution partners in Australia and New Zealand.

ITV Studios Global Entertainment has named Modern Brands and Planet Fun as exclusive toy distribution partners for the new Thunderbirds Are Go toy line in Australia and New Zealand respectively.

Both companies will begin to sell in the AW19 Thunderbirds Are Go range with immediate effect, having showcased the toy line at the Melbourne Toy Fair in March.

Thunderbirds Are Go airs on both ABC ME and NINE Network in Australia, and on TVNZ2 in New Zealand, while it also has additional VOD exposure through kids platform HEIHEI in New Zealand.

With season three continuing in 2019 in the UK, broadcast in Australia and New Zealand will follow the UK premiere, with new episodes to support the launch of the toy line in the market.

“Australia is a very relevant and important market for Thunderbirds Are Go,” said Tim Clarke, general manager at Modern Brands. “We are very excited to be working with ITV to bring the Thunderbirds Are Go toy line to the Australian retailers and consumers from 2019.

“Thunderbirds has a strong following in Australia and as a long-term property has a great fit within the Modern Brands brand portfolio.”

Jeremy Kirk-Smith, ceo at Planet Fun, added: “Planet Fun have long been passionate Thunderbirds Are Go fans, and are proud that the show is produced in New Zealand.

“We are thrilled to announce that The Warehouse will be exclusive retail partners with stock hitting the shelves in August this year.”

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