This ad will be closed automatically in X seconds.

Toy firms take off with Thunderbirds Are Go

Modern Brands and Planet Fun signed as toy distribution partners in Australia and New Zealand.

ITV Studios Global Entertainment has named Modern Brands and Planet Fun as exclusive toy distribution partners for the new Thunderbirds Are Go toy line in Australia and New Zealand respectively.

Both companies will begin to sell in the AW19 Thunderbirds Are Go range with immediate effect, having showcased the toy line at the Melbourne Toy Fair in March.

Thunderbirds Are Go airs on both ABC ME and NINE Network in Australia, and on TVNZ2 in New Zealand, while it also has additional VOD exposure through kids platform HEIHEI in New Zealand.

With season three continuing in 2019 in the UK, broadcast in Australia and New Zealand will follow the UK premiere, with new episodes to support the launch of the toy line in the market.

“Australia is a very relevant and important market for Thunderbirds Are Go,” said Tim Clarke, general manager at Modern Brands. “We are very excited to be working with ITV to bring the Thunderbirds Are Go toy line to the Australian retailers and consumers from 2019.

“Thunderbirds has a strong following in Australia and as a long-term property has a great fit within the Modern Brands brand portfolio.”

Jeremy Kirk-Smith, ceo at Planet Fun, added: “Planet Fun have long been passionate Thunderbirds Are Go fans, and are proud that the show is produced in New Zealand.

“We are thrilled to announce that The Warehouse will be exclusive retail partners with stock hitting the shelves in August this year.”

Want to read more news like this? Simply sign up to our daily digest in the box below. You can also follow @LicensingSource on Twitter.

MORE NEWS
UniqloGodzilla500x500
 
Retailer launches new tees for adults and children using retro poster art; movie breaks $300m in international markets....
V&Astationerynew500x500
 
Museum highlights Museums & Galleries, Papier, That Company Called If and WHSmith ranges....
Ashmoleanpen500x500
 
Start Licensing secures new deal for the Oxford-based museum with luxury pen maker....
NatPalMuseum500x500
 
Specialist in cultural IP licensing welcomes first global client in Asia, covering North America and Europe....
USPALife500x500
 
Sport-inspired brand is marking Earth Day with the global introduction of USPA Life....
H&MMaisie500x500
 
Fashion retailer partners with actress to lead a worldwide initiative towards a more sustainable future....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.