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Toy Fair 2020 shows strong re-booking rate

Character Options, Flair, LEGO, Golden Bear among those returning for next year’s show.

Toy Fair 2020 is already shaping up to be a strong show, with a re-booking rate of 84% so far, an increase on this time last year.

A successful sold-out Toy Fair 2019 saw the return of LEGO and PMS International Group, which are both among Toy Fair 2020 returnees alongside Spin Master, Character Options, Flair Leisure Products, Learning Resources, Golden Bear and Great Gizmos among others.

Next year’s show will run from January 21-23 at London’s Olympia.

“We are excited to see the return of so many exhibitors and the arrival of some fresh faces for Toy Fair 2020,” said Rebecca Deeming, acting head of Toy Fair. The commitment from all of our exhibitors is what makes the Toy Fair a spectacular three-day event right at the heart of the industry’s buying calendar.

“It is a testament to the show’s popularity to see so many applications already coming in. This allows us to keep developing and expanding the Toy Fair to provide the industry with an effective space to buy, sell and network.

“We are extremely appreciative of the support the industry continues to provide the show and look forward to seeing you all again in January.”

For companies looking to exhibit in 2020 there is still time to apply by completing an application form online at

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