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“Toy Fair will be a major focus; we have lots of new products to share”

Barry Hughes, md of Golden Bear Toys, talks Toy Fair, new licensed launches and bringing brands to life.

As we begin the journey through 2022, LicensingSource asks a selection of licensees from across various categories how they are looking to make the most of the first quarter of the year.

Today: Barry Hughes, md, Golden Bear Toys.

Toy Fair will be a major focus and a wonderful opportunity to meet our retailers, licensors and other partners face to face again.

We’ve got lots of new products to share, including awesome new toys for Bing and Hey Duggee and we’re also very proud to be launching a new super cute animatic plush range called Curlimals, as well as extensions to the very successful Windy Bums and Smart Ball brands. Finally, we look forward to playing our new family action game Squirty Gertie with visitors to our stand… bring a towel!

In addition, we have some exciting marketing plans in place to support our new launches and bring the brands to life for our retailers and consumers.”

This feature originally appeared in the spring 2022 edition of Licensing Source Book. To read the full publication, click on this link.

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