“Toy Fair will be a major focus; we have lots of new products to share”

Barry Hughes, md of Golden Bear Toys, talks Toy Fair, new licensed launches and bringing brands to life.

As we begin the journey through 2022, LicensingSource asks a selection of licensees from across various categories how they are looking to make the most of the first quarter of the year.

Today: Barry Hughes, md, Golden Bear Toys.

Toy Fair will be a major focus and a wonderful opportunity to meet our retailers, licensors and other partners face to face again.

We’ve got lots of new products to share, including awesome new toys for Bing and Hey Duggee and we’re also very proud to be launching a new super cute animatic plush range called Curlimals, as well as extensions to the very successful Windy Bums and Smart Ball brands. Finally, we look forward to playing our new family action game Squirty Gertie with visitors to our stand… bring a towel!

In addition, we have some exciting marketing plans in place to support our new launches and bring the brands to life for our retailers and consumers.”

This feature originally appeared in the spring 2022 edition of Licensing Source Book. To read the full publication, click on this link.

Want to read more news like this? Simply sign up to our daily digest by clicking here. You can also follow @LicensingSource on Twitter and @licensing_source on Instagram.

MORE NEWS
Topshop500x500
 
Topshop and Topman have launched a new visual identity, revealing how the brands will harness their heritage as cornerstones of British culture to contribute to ASOS’ future growth....
Paddington500x500
 
The Copyrights Group is continuing to expand Paddington's successful partnership with UNICEF, expanding it into new territories....
BB500x500
 
British heritage brand, Barbour has once again teamed with bicycle maker Brompton, following on from its successful collaboration back in 2017....
PRatcliffe500x500
 
MV Sports' Phil Ratcliffe on how licensed properties will be protected to a certain extent from the cost of living crisis impact....
Wednesday500x500
 
Spanning across all categories, MGM’s robust line-up of new products and partners will include apparel, collectables, gaming and more....
Silc500x500
 
With the Sustainability in Licensing Conference now just four weeks away, we're honouring the United Nations' 17 SDGs with 17 things you won't want to miss at this year's event....
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.