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Toymaster readies for Licensing Expo

Association is looking to strengthen links with the licensing community.

Independent retailer body Toymaster is heading to Licensing Expo for the first time next month, as it looks to further strengthen its links with the licensing community.

Development manager Will Abigail (pictured) and product selector Paul Reader will be making the trip to Las Vegas in a bid to get wider recognition for the ‘Toby Toymaster’ brand.

They are keen to meet with licensors to explain how they can benefit from the 250+ windows available from Toymaster members, as well as involvement with the catalogue and social media activity.

Speaking to The Source at the annual Toymaster show in Harrogate, Will said: “We’re looking to find out more about the licensing calendar going forward, and how we can offer another avenue of promotion for their brands.

“We’re really looking forward to forging closer links within the licensing space.”

If you’re interested in meeting up with the Toymaster team at Licensing Expo, you can contact Will by clicking on this link.

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