Retailer offering prize bundles and giveaways around new preschool property.
Toys R Us has kicked off a week of activity around new preschool property, Wissper.
The retailer is heavily pushing the initiative via its social media channels, including Facebook and Twitter.
Wissper airs weekdays on Milkshake and Nick Jr Too, following the adventures of a little girl called Wissper who can talk to animals and enter new worlds through portals in her house.
The licensing programme is being handled by Nickelodeon.
Consumers have the chance to win a bundle of Wissper toys from Simba Smoby every day via the retailer’s Facebook page, just by answering one question.
Toys R Us has a wide range of Wissper toys available in-store and online – with the brand given special positioning on its website.
Items include figures, dolls, play-sets, plush and role-play.
The Source reported last week on master toy partner Simba Smoby’s plans for the wider toy roll out for Wissper, including a TV drive on Tiny Pop.